Based in Colombo, Sri Lanka.

Product Designer &
Content Creator.

Product Designer &
Content Creator.

Product Designer &
Content Creator.

02

My Story

Hello! I'm Geeth Maduranga, a Product Designer based in sunny Sri Lanka. I kicked off my design journey in late 2015 by diving into online freelancing, working on over 150 design projects and exploring my creative side.

In 2017, I transitioned into the field of UI/UX design, and up until the end of 2020, I worked as a UI/UX engineer for local companies. However, at the beginning of 2021, I made the decision to shift my focus and began collaborating with businesses and companies, primarily in the US and UK.

Since then, my journey has involved a mix of freelancing with individual clients and contributing to companies as a contract-based UI/UX designer, all done remotely. This experience has been a blast, allowing me to be part of incredible projects, especially in London, UK. I've had the pleasure of connecting with entrepreneurs, content creators, directors, and amazing designers from all corners of 

the globe.

Hello! I'm Geeth Maduranga, a Product Designer based in sunny Sri Lanka. I kicked off my design journey in late 2015 by diving into online freelancing, working on over 150 design projects and exploring my creative side.

In 2017, I transitioned into the field of UI/UX design, and up until the end of 2020, I worked as a UI/UX engineer for local companies. However, at the beginning of 2021, I made the decision to shift my focus and began collaborating with businesses and companies, primarily in the US and UK.

Since then, my journey has involved a mix of freelancing with individual clients and contributing to companies as a contract-based UI/UX designer, all done remotely. This experience has been a blast, allowing me to be part of incredible projects, especially in London, UK. I've had the pleasure of connecting with entrepreneurs, content creators, directors, and amazing designers from all corners of 

the globe.

Hello! I'm Geeth Maduranga, a Product Designer based in sunny Sri Lanka. I kicked off my design journey in late 2015 by diving into online freelancing, working on over 150 design projects and exploring my creative side.

In 2017, I transitioned into the field of UI/UX design, and up until the end of 2020, I worked as a UI/UX engineer for local companies. However, at the beginning of 2021, I made the decision to shift my focus and began collaborating with businesses and companies, primarily in the US and UK.

Since then, my journey has involved a mix of freelancing with individual clients and contributing to companies as a contract-based UI/UX designer, all done remotely. This experience has been a blast, allowing me to be part of incredible projects, especially in London, UK. I've had the pleasure of connecting with entrepreneurs, content creators, directors, and amazing designers from all corners of 

the globe.

Hello! I'm Geeth Maduranga, a Product Designer based in sunny Sri Lanka. I kicked off my design journey in late 2015 by diving into online freelancing, working on over 150 design projects and exploring my creative side.

In 2017, I transitioned into the field of UI/UX design, and up until the end of 2020, I worked as a UI/UX engineer for local companies. However, at the beginning of 2021, I made the decision to shift my focus and began collaborating with businesses and companies, primarily in the US and UK.

Since then, my journey has involved a mix of freelancing with individual clients and contributing to companies as a contract-based UI/UX designer, all done remotely. This experience has been a blast, allowing me to be part of incredible projects, especially in London, UK. I've had the pleasure of connecting with entrepreneurs, content creators, directors, and amazing designers from all corners of 

the globe.

03

Process

01.

Discovery and Research
Discovery and Research

In the discovery phase, I focus on truly understanding the client’s goals, their users, and the challenges they are trying to solve. This includes market and competitor research, along with user interviews, to uncover real insights that guide the direction of the product.

In the discovery phase, I focus on truly understanding the client’s goals, their users, and the challenges they are trying to solve. This includes market and competitor research, along with user interviews, to uncover real insights that guide the direction of the product.

In the discovery phase, I focus on truly understanding the client’s goals, their users, and the challenges they are trying to solve. This includes market and competitor research, along with user interviews, to uncover real insights that guide the direction of the product.

02.

Design and Prototyping
Design and Prototyping
Design and Prototyping

With those insights in place, I move into the design phase. I create wireframes and interactive prototypes to map out the user journey and shape a clear, intuitive experience. Throughout this stage, I work closely with stakeholders, gathering feedback and validating ideas through usability testing.

With those insights in place, I move into the design phase. I create wireframes and interactive prototypes to map out the user journey and shape a clear, intuitive experience. Throughout this stage, I work closely with stakeholders, gathering feedback and validating ideas through usability testing.

With those insights in place, I move into the design phase. I create wireframes and interactive prototypes to map out the user journey and shape a clear, intuitive experience. Throughout this stage, I work closely with stakeholders, gathering feedback and validating ideas through usability testing.

03.

Implementation and Testing
Implementation and Testing
Implementation and Testing

Once the design is finalized, I collaborate closely with developers to bring it to life as intended. After launch, I continue testing and refining the product, making improvements based on real user behavior to ensure the experience keeps getting better.

Once the design is finalized, I collaborate closely with developers to bring it to life as intended. After launch, I continue testing and refining the product, making improvements based on real user behavior to ensure the experience keeps getting better.

Once the design is finalized, I collaborate closely with developers to bring it to life as intended. After launch, I continue testing and refining the product, making improvements based on real user behavior to ensure the experience keeps getting better.

04

Work Experience

Work Experience

Work Experience

Head of UX

Head of UX

Head of UX

Sindra · Remote · London, UK

Sindra · Remote · London, UK

Sindra · Remote · London, UK

Dec 2021 - Present

Dec 2021 - Present

Dec 2021 - Present

Lead a wide range of creative initiatives including UX research, UI/UX design, wireframing, advanced prototyping, animation, and branding for web and mobile applications. Collaborate closely with design, development, and marketing teams across the UK and Asia to deliver high-quality solutions efficiently and at speed.

Notable clients: LV=ElectriX, Soldo, DSM, TSB Bank, Bank of Ireland, DAZN, Taylor Wimpey, Cadent Gas, WuduWash, and others.

Lead a wide range of creative initiatives including UX research, UI/UX design, wireframing, advanced prototyping, animation, and branding for web and mobile applications. Collaborate closely with design, development, and marketing teams across the UK and Asia to deliver high-quality solutions efficiently and at speed.

Notable clients: LV=ElectriX, Soldo, DSM, TSB Bank, Bank of Ireland, DAZN, Taylor Wimpey, Cadent Gas, WuduWash, and others.

Lead a wide range of creative initiatives including UX research, UI/UX design, wireframing, advanced prototyping, animation, and branding for web and mobile applications. Collaborate closely with design, development, and marketing teams across the UK and Asia to deliver high-quality solutions efficiently and at speed.

Notable clients: LV=ElectriX, Soldo, DSM, TSB Bank, Bank of Ireland, DAZN, Taylor Wimpey, Cadent Gas, WuduWash, and others.

Led end-to-end UX for a UK-based locum healthcare marketplace, delivering a 34.6% improvement in task efficiency compared to key competitors through workflow optimisation and usability-driven design.

Led end-to-end UX for a UK-based locum healthcare marketplace, delivering a 34.6% improvement in task efficiency compared to key competitors through workflow optimisation and usability-driven design.

Led end-to-end UX for a UK-based locum healthcare marketplace, delivering a 34.6% improvement in task efficiency compared to key competitors through workflow optimisation and usability-driven design.

✦ Coral (Healthcare, UK)

✦ Coral (Healthcare, UK)

✦ Coral (Healthcare, UK)

Care management platform for domiciliary and residential homes under CQC/Ofsted frameworks. AI-assisted reporting analyses daily care notes and prompts staff to complete missed incident reports, with preliminary testing showing ~56% improvement in reporting compliance. Currently in usability testing; beta launch - March 2026.

Care management platform for domiciliary and residential homes under CQC/Ofsted frameworks. AI-assisted reporting analyses daily care notes and prompts staff to complete missed incident reports, with preliminary testing showing ~56% improvement in reporting compliance. Currently in usability testing; beta launch - March 2026.

Care management platform for domiciliary and residential homes under CQC/Ofsted frameworks. AI-assisted reporting analyses daily care notes and prompts staff to complete missed incident reports, with preliminary testing showing ~56% improvement in reporting compliance. Currently in usability testing; beta launch - March 2026.

Built a new seamless digital solution for UK-based electric car buyers/newly adopted car users to get leasing, insurance, and EV charging all through by combining 3 different brands into one seamless and user-friendly application.

Built a new seamless digital solution for UK-based electric car buyers/newly adopted car users to get leasing, insurance, and EV charging all through by combining 3 different brands into one seamless and user-friendly application.

Built a new seamless digital solution for UK-based electric car buyers/newly adopted car users to get leasing, insurance, and EV charging all through by combining 3 different brands into one seamless and user-friendly application.

Design and enhance current dull widgets and web pages for improved usability, creating a more user-friendly, visually stunning design with better visual hierarchy and layout.

Design and enhance current dull widgets and web pages for improved usability, creating a more user-friendly, visually stunning design with better visual hierarchy and layout.

Design and enhance current dull widgets and web pages for improved usability, creating a more user-friendly, visually stunning design with better visual hierarchy and layout.

Designed a futuristic, immersive, and seamless AI digital assistant to provide work-related assistance to DSM's in-house team and customers. Work closely with DSM Creative Directors and R&D teams, ensuring a more intuitive, cohesive, and consistent approach in building this innovative solution.

Designed a futuristic, immersive, and seamless AI digital assistant to provide work-related assistance to DSM's in-house team and customers. Work closely with DSM Creative Directors and R&D teams, ensuring a more intuitive, cohesive, and consistent approach in building this innovative solution.

Designed a futuristic, immersive, and seamless AI digital assistant to provide work-related assistance to DSM's in-house team and customers. Work closely with DSM Creative Directors and R&D teams, ensuring a more intuitive, cohesive, and consistent approach in building this innovative solution.

✦ Bank of Ireland

✦ Bank of Ireland

✦ Bank of Ireland

Developed foundational wireframes and early UX concepts for Bank of Ireland’s web platform.

Developed foundational wireframes and early UX concepts for Bank of Ireland’s web platform.

Developed foundational wireframes and early UX concepts for Bank of Ireland’s web platform.

Lead Product Designer

Lead Product Designer

Lead Product Designer

Qualaro · Remote · London, UK

Qualaro · Remote · London, UK

Qualaro · Remote · London, UK

Jan 2025 - Nov 2025

Jan 2025 - Nov 2025

Jan 2025 - Nov 2025

As a Lead UX Designer at Qualaro, I focus on building scalable design systems and shaping the user experience from the ground up. Collaborating with a globally distributed engineering team, I help bring our AI-driven lead qualification platform to life across the full product lifecycle. Currently, I’m leading design efforts for the MVP, now running in closed beta, balancing strategy with hands-on execution to transform complex ideas into intuitive, human-centered experiences.

As a Lead UX Designer at Qualaro, I focus on building scalable design systems and shaping the user experience from the ground up. Collaborating with a globally distributed engineering team, I help bring our AI-driven lead qualification platform to life across the full product lifecycle. Currently, I’m leading design efforts for the MVP, now running in closed beta, balancing strategy with hands-on execution to transform complex ideas into intuitive, human-centered experiences.

As a Lead UX Designer at Qualaro, I focus on building scalable design systems and shaping the user experience from the ground up. Collaborating with a globally distributed engineering team, I help bring our AI-driven lead qualification platform to life across the full product lifecycle. Currently, I’m leading design efforts for the MVP, now running in closed beta, balancing strategy with hands-on execution to transform complex ideas into intuitive, human-centered experiences.

Product Designer

Product Designer

Product Designer

Blockperks · Freelance · London, UK

Blockperks · Freelance · London, UK

Blockperks · Freelance · London, UK

May 2022 - Jun 2023

May 2022 - Jun 2023

May 2022 - Jun 2023

Blockperks is Web3 social trading app for NFTs on Polygon, Near, and Ethereum.

Designed the complete branding identity, app landing pages, and web graphics. Provided UI/UX consultations for the NFT marketplace. Collaborated closely with business directors on sales presentations, pitch decks, and investor documents.

Blockperks is Web3 social trading app for NFTs on Polygon, Near, and Ethereum.

Designed the complete branding identity, app landing pages, and web graphics. Provided UI/UX consultations for the NFT marketplace. Collaborated closely with business directors on sales presentations, pitch decks, and investor documents.

Blockperks is Web3 social trading app for NFTs on Polygon, Near, and Ethereum.

Designed the complete branding identity, app landing pages, and web graphics. Provided UI/UX consultations for the NFT marketplace. Collaborated closely with business directors on sales presentations, pitch decks, and investor documents.

Co-founder

Co-founder

Co-founder

Bosbo · Self-employed

Bosbo · Self-employed

Bosbo · Self-employed

Nov 2020 - Present

Nov 2020 - Present

Nov 2020 - Present

Co-founded Bosbo, providing design and marketing services globally, with a key focus on the UK and US. Collaborated with content creators worldwide, crafting their branding identities, landing pages, and social media content.

Co-founded Bosbo, providing design and marketing services globally, with a key focus on the UK and US. Collaborated with content creators worldwide, crafting their branding identities, landing pages, and social media content.

Co-founded Bosbo, providing design and marketing services globally, with a key focus on the UK and US. Collaborated with content creators worldwide, crafting their branding identities, landing pages, and social media content.

UI/ UX Engineer

UI/ UX Engineer

UI/ UX Engineer

Echonlabs · Full-time

Echonlabs · Full-time

Echonlabs · Full-time

Dec 2019 - Aug 2021

Dec 2019 - Aug 2021

Dec 2019 - Aug 2021

Engaged in UI/UX research, wireframing, and designing mobile and web applications for both client projects and internal products. Additionally, actively contributed to front-end development and styling.

Engaged in UI/UX research, wireframing, and designing mobile and web applications for both client projects and internal products. Additionally, actively contributed to front-end development and styling.

Engaged in UI/UX research, wireframing, and designing mobile and web applications for both client projects and internal products. Additionally, actively contributed to front-end development and styling.

Sakya Learn online

Sakya Learn online

Sakya Learn online

Built online learning platform enabling course enrolment and content delivery. Platform facilitated remote education during COVID-19 transition and continues to serve registered students.

Built online learning platform enabling course enrolment and content delivery. Platform facilitated remote education during COVID-19 transition and continues to serve registered students.

Built online learning platform enabling course enrolment and content delivery. Platform facilitated remote education during COVID-19 transition and continues to serve registered students.

JEDB

JEDB

JEDB

Designed government web platform for Sri Lanka's Janatha Estates Development Board, including land request functionality and estate management architecture.

Designed government web platform for Sri Lanka's Janatha Estates Development Board, including land request functionality and estate management architecture.

Designed government web platform for Sri Lanka's Janatha Estates Development Board, including land request functionality and estate management architecture.

UI Designer

UI Designer

UI Designer

SurfEdge

SurfEdge

SurfEdge

Mar 2017 - Dec 2019

Mar 2017 - Dec 2019

Mar 2017 - Dec 2019

Started as a creative designer and transitioned to a UI designer after working on mobile application projects like Sleepy Shuttle and Koho.

Started as a creative designer and transitioned to a UI designer after working on mobile application projects like Sleepy Shuttle and Koho.

Started as a creative designer and transitioned to a UI designer after working on mobile application projects like Sleepy Shuttle and Koho.

Creative Designer

Creative Designer

Creative Designer

Fiverr · Freelance

Fiverr · Freelance

Fiverr · Freelance

Dec 2015 - Mar 2017

Dec 2015 - Mar 2017

Dec 2015 - Mar 2017

I began my career freelancing on Fiverr, completing over 150 small design projects for global clients in nearly one and a half years, contributing creative expertise to diverse ventures.

I began my career freelancing on Fiverr, completing over 150 small design projects for global clients in nearly one and a half years, contributing creative expertise to diverse ventures.

I began my career freelancing on Fiverr, completing over 150 small design projects for global clients in nearly one and a half years, contributing creative expertise to diverse ventures.

05

Have a Project?

Have a Project?

Ready to transform your ideas into memorable brands and products your users delight in? Let's collaborate and craft a remarkable user experience together.

Ready to transform your ideas into memorable brands and products your users delight in? Let's collaborate and craft a remarkable user experience together.

Ready to transform your ideas into memorable brands and products your users delight in? Let's collaborate and craft a remarkable user experience together.